Quick survey: which of the following reasons would be most likely to persuade you to make a change, large or small, in your life: a) it would save you money; b) it’s the right thing to do; or c) it will improve your health?
If you chose C, you’re in good company. Health is a big motivator for many people – and health professionals are some of the most trusted messengers. Combine this with the fact that research has demonstrated the effectiveness of emphasizing positive benefits in motivating people to act, and you get some interesting insights into how to communicate about climate change, especially with those who may not yet be completely convinced of its seriousness.
Climate communication and health was the topic of our March monthly meetup last week – and it was a popular one! The community room at Imagine Nation was packed with folks who came to learn, meet others, and contribute to a great conversation about, well, how to have conversations about climate change.
Many thanks to Beth Schenk, nurse scientist and Sustainability Director at St. Patrick Hospital, who facilitated the discussion. Beth started out by sharing some interesting statistics on perceptions about health and climate change among Americans. A recent groundbreaking study by Yale and George Mason Universities identified “6 Americas”: six different attitudes toward climate change that fall along a spectrum, from “Alarmed” on one end to “Dismissive” on the other. It’s a totally fascinating study – I highly recommend checking it out.
One surprising insight from this study: the “Alarmed” segment was the only group in which the majority of participants could list a specific health impact of climate change. In other words, those who are aware of the health challenges posed by climate change are alarmed.
In our current era of political polarization, it’s tempting to look at the above spectrum and wonder how we could ever bridge the gap. And yet, evidence suggests that changing the conversation around climate change can help move folks further along this spectrum. By emphasizing the co-benefits – those activities, processes, policies, and impacts – of taking action to mitigate climate change, especially in terms of both personal and community health, we can find messages that resonate with all 6 Americas.
Wondering what I mean? At our meetup, we came up with some great examples of co-benefits – things that reduce our carbon footprint, while improving health – and then brainstormed some messages that could help convey the value of these efforts. Take a look:
I hope these examples give you some inspiration for new ways to frame the climate conversation. While we cannot avoid talking about the urgent and serious negative implications of climate change, it is also critical to discuss climate solutions in a way that offers hope and inspires action.
Optimism: Maintaining our Mental Health and Hope
We ended the evening with a powerful discussion about hope and optimism when it comes to working on climate change. I know personally there are some days when I feel overwhelmed and sad – I’d guess that you do too. And that’s only natural. Solastalgia is a word coined in 2003 by philosopher Glenn Albrecht, to describe the feeling of distress we feel when we see the natural world around us changing. Solastalgia is a normal response to the reality of climate change. So how do we maintain optimism?
This question reminded me of an essay I read a few years ago by the environmental writer David Orr, in which he described the difference between optimism and hope. Orr says, “Optimism leans back, putting its feet up, and wears a confident look, knowing that the deck is stacked. Hope is a verb with its sleeves rolled up. Hopeful people are actively engaged in defying or changing the odds.”
So what is the secret? What are some characteristics of these hopeful people? We noticed that they:
So, what would help US to be more hopeful? Here are just a few ideas that folks shared:
A Few Resources
Some suggested reading and viewing ideas that came up in our conversation:
This may sound strange, but I have many childhood memories about waste. I remember picking up trash at campsites and on walks along the beach; my dad methodically separating recyclables in the bins under the kitchen sink; my grandma rinsing out plastic ziplock bags to be reused until they fell apart; my mom bringing her reusable grocery bags to the store before it was cool. We didn’t have a lot of money, so things were used and reused. Leftovers were a hot commodity. The underlying message was: nothing goes to waste. When I moved to Montana a few years ago, it was the first place I’d ever lived where there my recycling wasn’t automatically picked up along with my trash each week. Paying extra for recycling?! That seemed crazy – no wonder it wasn’t common.
It’s true, we’ve got our work cut out for us here. Montanans make more waste than the national average, at 7 lbs per person, per day, compared with 4.3 lbs. Another dubious distinction: Missoula’s recycling rate of 22% is well below the national average of 35%. I often talk to people who share my frustration about the lack of recycling options here in Missoula. But I’ve also come to learn that the problems with waste are much bigger than what happens to stuff when we dispose of it, either in the landfill or the recycling bin.
Every pound of waste we recycle or throw away represents a shocking 71 pounds of waste that was created upstream (through raw materials extraction, manufacturing, transportation, and everything that happens before stuff gets to us)
Ultimately, we can’t recycle our way to Zero Waste – there’s a reason Reduce and Reuse are the first two Rs! Zero Waste is a lofty aim, but Missoula is making progress. In fact, one big goal within Climate Smart Missoula’s Zero Waste Bucket has already been checked off the list: in February 2016, our city council passed a Zero Waste Resolution, which committed our community to creating a Zero Waste Plan, a blueprint for reaching the ultimate goal of a 90% reduction in waste by 2050.
The process of creating that plan is now underway, and to make it a real, practical guide and not just shelf art, we need your input and ideas! Do you think there should be an incentive for developers to hire a deconstruction crew instead of demolition? Would you like to see a municipal composting program for food scraps? Tell us! Here’s how to get involved:
Moving toward zero waste is about recognizing the impact our stuff has across its life cycle – where it comes from, how we use it, and what happens to it when we're done using it. When we Reduce, Reuse, and Recycle, we come closer to living within the natural limits of our planet, creating a healthier, wealthier, and more responsible community for generations to come. -Abby
After the hustle and bustle of the holidays, the sudden arrival of the new year often sneaks up on me. The fully decorated Christmas tree still standing in my living room seems like a painful reminder of unfinished business. There never seems to be quite enough time! Are we ever really ready for a new year to begin?
Ready or not, 2017 is here. And we at Climate Smart Missoula are ready to dive back in and keep working towards the big picture we know is achievable when we all work together: a low-carbon, healthy, resilient community. We had a great group of folks join us to kick off our first Monthly Meetup of the year last night at INBC, focused on education and outreach and our community emissions inventory. These two things are connected pretty closely – and both are at the heart of why Climate Smart Missoula exists.
Educating our community about the nexus between climate change and lots of important issues (like water, energy, local food and more) is a big part of our work. We’ve got a website and facebook page with resources which we’re updating constantly, but we need your help coming up with more creative ways to do education and outreach. Send your fun and artistic ideas our way!
Last night we also shared some very preliminary insights from our forthcoming first-ever community emissions inventory: basically a carbon footprint for Missoula which breaks down where our emissions come from. Spoiler alert: transportation and home energy use are big. (We’re working on the full report – stay tuned...) Armed with data from our inventory, we can work strategically to shrink our community’s carbon footprint in ways that have a big impact. So, you might be wondering…what might that look like?
At our Meetup, our friends from Missoula in Motion joined us to share what they’re doing to promote sustainable transportation. MiM is one of the movers and shakers behind great community events like Walk and Roll Week, Sunday Streets, and Commuter Challenges. Their Way to Go Club is another way to encourage Missoulians to choose an alternative mode of transportation than driving alone in our cars. (This program is making some big changes soon that will make it even more accessible – learn more here!) In fact, our city’s new Long Range Transportation Plan will include an ambitious “mode split” goal of increasing the number of sustainable trips. Check out more information about the planning process here.
On the home energy side, we’ve got some big ideas – and we’d love your feedback! Our goal is to reduce residential energy use by 10%. That’s no small potatoes, but together we can do it, and we’re working on a program that’s designed to help you find ways to save energy. The idea is a community energy-saving challenge, where households sign up and commit to cutting their utility bills as much as possible, then compete with one another to earn rewards along the way and see who can make the biggest dent. There would also be an option to join a group (like your workplace, church, neighborhood, or favorite brewery) and compete against other groups for prizes. So…what do you think? Are you in? What incentives would entice you to participate, beyond saving money on your power bills? Let us know!
There’s so much more on the radar for 2017. Stay tuned, and keep in touch!
Our Year 1 Celebration was a smashing success! We were thrilled to have so many friends join us at Imagine Nation Brewing to toast a year-plus of Climate Smart Missoula. We’re grateful for the support of so many of you. Building a sustainable, smart community truly does take a village.
Our Celebration was the perfect chance to recognize a few of the committed folks who are finding innovative climate solutions and building a resilient Missoula and who have helped Climate Smart grow during our first year. Thus was born the first annual Smarty Pants awards! Drumroll please…
Master of Solar: Diana Maneta
Catalyst for Change: Jack Lawson
Doctorate of Dedication: Beth Schenk
Masters in (the) Fine Art of Community Building: Fernanda Menna Barreto Krum, Robert Rivers, and the INB Team
Thank you all - and here's to 2017!
We wished we could have given out even more awards – there are so many of you who have contributed to making our first year a success!
Want to get more involved in 2017? We need you! We’ve got some ideas of how to plug in here and of course, your year-end support means so much to us today. Get in touch - and stay tuned for more...
On Friday, over 100 people, from health professionals to city planners to affordable housing advocates and more, turned out for Climate Smart Missoula's third Community Climate Summit, this time to discuss all things climate and health. This diverse cross-section of the Missoula community heard from a panel of excellent speakers about current efforts to address public health challenges at the neighborhood level, the latest cutting edge research on local climate change projections (spoiler: it's going to get hot), and how we can work together to address the mental and physical health impacts wrought by a changing climate, especially for the most vulnerable groups like low-income folks and children. (It's no coincidence that's a key part of our Summer Smart program!) Speaking of Summer Smart - we also unveiled a new video about wildfire smoke - now live on our website. More videos to come soon!
For the second half of the morning, we turned the tables: attendees had a chance to share their ideas for how to improve community health for all Missoulians in light of climate challenges. In breakout groups, there were insightful and productive conversations about wildfire smoke and extreme heat, healthy homes and emergency shelters, mental health, wellness and livability, and long-range planning strategies. So much good stuff!
We were thrilled by the great turnout and dynamic conversations around the room. Like our previous summits, we were impressed with our community's creativity, collaborative spirit, and dedication. We know that, together, we can take bold action to create the Missoula we want to see.
Here are a few more good things to check out:
Hello there! For the majority of you who don’t know me, I’m Hailey Jorgensen (read my short bio here) and I will be spending the next year working on all the amazing initiatives here at Climate Smart Missoula as the new Energy Corps Service Member.
I first moved to Missoula from Seattle six years ago to start my undergrad at the University of Montana. I couldn’t tell you exactly what made me want to move to Montana other than the way my grandma’s face light up every time she told me about Missoula. Back in 1957, my grandpa was a professor at the University and the lone faculty member of the newly formed Radio-TV department. They didn’t stay long, but something about this place stuck with her, as it has with me.
After graduating from the University in 2014, and living in Oregon for a few years I couldn’t be happier to be back. I am even more excited to be apart of Climate Smart Missoula’s efforts! One of the more integral parts of climate action is having meaningful conversations and making connections with people in your community. Climate Smart has continually worked to provide space for these types of conversations from the Monthly Meetups this past year to our upcoming Health and Climate Summit next week.
I am also super excited to be helping with the second round of Solarize Missoula, a partnership with several organizations, to help Missoulians simplify the process of adding solar to their homes.
Part of what I love about Missoula, and Montana as a whole, is that people seem to genuinely care what happens to the natural world around them. I am continuously inspired by all the different events and initiatives taking place in Missoula with the goal of bettering the community we live in. This next year will be an amazing roller coaster and I can’t wait to work with each and every one of you to help make Missoula climate smart!
Autumn might just be my favorite season. The air outside is cool and crisp, the slanting light brings the golden mountains and trees into gorgeous contrast, cozying up inside with a steaming mug of tea seems ideal…are you a fan of fall too? Fall is also the time of year when I become hyper-sensitive to the indoor spaces I spend time in, turning on more lights and bumping the thermostat up a few degrees. After months of warm summer weather, it’s almost easy to forget that we live in a place that is cold and dark a lot of the year!
In the policy realm, an exciting effort, led by Northern Plains Resource Council, is also championing the passage of PACE legislation in the upcoming 2017 state legislative session. What the heck is PACE, you ask? It stands for Property Assessed Clean Energy, and in a nutshell, it’s a funding mechanism that expands opportunities for renewable energy and energy efficiency measures for homes and businesses.
Policies like PACE are super important, but they're only part of the energy sandwich. Forgive the silly lunch-hour metaphor, but if energy policy is the peanut butter, then the jelly is all the energy saving actions we can take as individuals and as a community. And the more jelly, the more delicious the sandwich! Replacing an old water heater or putting your lights on a timer may not be as sexy as installing shiny solar panels on your roof, but energy efficiency and conservation measures like these are pretty darn effective at shrinking carbon footprints, not to mention good for the wallet. (Wondering what’s the difference between efficiency and conservation? Good question. Check this out.)
At our meetup, we asked those gathered for some feedback and brainstorming about how to get our community jazzed to save energy together. Maybe all we need is a little friendly competition with our friends, neighbors, and co-workers. We are interested in gathering ideas and we want your help! We’d love it if you would take a minute to get in touch and tell us:
As the weather gets cooler and winter marches ever closer, throw on an extra sweater, put your thinking cap on and share your creative ideas for saving energy with those around you, and with us, of course!
At our Climate Smart Missoula monthly meetups, we love teasing out the connections between climate change and a wide variety of issues that affect our community. Sometimes, those connections may not be obvious until we dig below the surface – like in the case of local food and agriculture.
Not so this month. What’s the first image that comes to mind when you think of climate change solutions? A wind turbine? A solar panel? You’re probably not alone – developing renewable energy is a key focus of climate change mitigation strategies, and for good reason. Burning fossil fuels (coal, oil, and natural gas) for energy contributes by far the biggest share of greenhouse gas emissions here in the U.S., so we know that shifting to clean, renewable energy sources like wind, solar, and hydro power is the way of the future. Thankfully, that future is closer every day.
One of the goals laid out in our community climate action plan is to move Missoula towards renewable energy. There’s a lot more we can do – but we’re well on our way. Last night, a few good folks were on hand to share a little more about what renewable energy looks like here in Missoula.
Local Control over Energy
Most of us don’t get to choose where our energy comes from. Our utility – here in the Missoula area, either Northwestern Energy or the Missoula Electric Co-op – buys power from a mixture of power sources, some renewable and others fossil fuel-based, and that mixture of electrons turns your lights on when you flip the switch. But there are some exciting new ways Missoulians can have more control over their energy. One is through community solar, a shared arrangement that allows community members to invest in part of a larger solar installation in exchange for clean energy. As a democratically-run cooperative, Mark Hayden, the general manager for the Missoula Electric Co-op (MEC), explained that MEC installed a 50 kilowatt community solar array in December 2015 in response to co-op members’ desire for more renewable energy. For $700, members essentially purchase one of the panels, guaranteeing them that panel’s energy output for 25 years. There was such demand that it sold out in just a couple months, so MEC has built a second community solar array, this time on the roof of Frenchtown High School. And you may be asking - what about those who can’t afford $700? In collaboration with a local bank and the federal Low-Income Home Energy Assistance Program they help make the benefits of the community solar project accessible to low-income members. Pretty cool stuff!
Solarize Missoula is another program that’s moving renewable energy forward in our community, by making the process of rooftop solar installation streamlined and easy for homeowners. Bryan von Lossberg, a key Solarize organizer, explained that through the program four local solar installers put up over 42 new rooftop systems on homes around Missoula last winter – supporting our local economy while shrinking our community carbon footprint. We’re pretty proud that we got to work with great partners like the Montana Renewable Energy Association and the Missoula Federal Credit Union to get Solarize off the ground last year – and it was such a resounding success that we’re doing it again! Keep on the lookout for more information soon and contact us if you would like to be on the list for Solarize Round 2.
The Big Picture
We’re thrilled to see more solar going up around town, and we love to see projects that save money and are good for the planet. But we know that there’s lots more progress to be made. Here at Climate Smart, we’ll continue to advocate for laws and regulations at the local and state level that are friendly towards renewable energy development, and support efforts that make renewable energy more accessible for all.
But it’s important to remember that the cheapest (and most climate smart) energy is the energy we don’t consume! Anything we can do to be more energy-efficient (like trading out old incandescent light bulbs for LEDs) or simply use less energy goes a long way towards reducing our carbon footprint and boosting the impact of new renewable energy sources. We may not all be able to put solar panels on our roof or take part in a community solar project – but collectively, we can all use energy more wisely and use our votes and voices to advocate for clean energy solutions!
We were thrilled to be part of Sunday Streets Missoula yesterday! What could be a better way to celebrate community connections and promote healthy, active transportation? With Higgins Avenue closed to cars from 5th Street all the way to the XXXXs, Missoulians young and old came out to walk, bike, skate, scooter, and dance along the downtown corridor. Climate Smart Missoula was there to share tips on how to be Summer Smart, and provide a fun, refreshing cool-down with our DIY sprinkler! (Plenty of ideas out there for how to build your own - try Googling “DIY PVC kids sprinkler/mister”.) Check out some of our favorite photos below.
We loved seeing kids and adults alike having fun with water. It’s an easy (and cheap) way to stay cool when the heat rolls in! As much as we know the importance of water conservation, using some water can be a good thing – not just for us, but for our trees, too. When it gets hot and dry out, it’s ok to neglect your lawn (brown is the new green!) but don’t forget to water your trees! They shade our homes and streets and help make our whole city cooler and healthier.
Interested in continuing the conversation about water? Maybe you’ve tried to cool down by jumping in the river, and wondered about all the green algae. Join us for our next monthly meetup, Thursday, August 4th from 5-7pm at Imagine Nation Brewing Company. Folks from the Clark Fork Coalition will be on hand to chat about water quality and conservation in our changing climate. We provide snacks, INBC has delicious beer on tap - all are welcome!